I’m Carine Abboud — a mom of two and someone who’s always been passionate about feeding my family right. Like many parents, I struggled to find healthy breakfast and snack options that were truly clean — no refined sugar, no preservatives, no seed oils, and made with organic ingredients. Everything on the shelves seemed to compromise somewhere.
So, I started baking my own granolas and snacks at home, using only real, wholesome ingredients I trusted. What began as a personal mission to give my kids a better start to their day quickly became a family favorite — and soon, friends and neighbors were asking for them too.
That’s how Organic Pure & Simple was born. It’s more than just a snack brand — it’s a return to honest food made with love, care, and ingredients you can actually pronounce. Every bite is freshly baked on order, because you deserve the same quality I insist on for my own family.
At Organic Pure & Simple, we’re proud to be a Dubai-based business dedicated to raising the standard for healthy snacking. Our granolas and treats are crafted with care — freshly baked using only organic ingredients, and always free from preservatives, refined sugar, and seed oils.
Instead of artificial sweeteners or processed sugars, we use pure maple syrup and agave syrup to add natural sweetness without the crash. We believe that what you leave out matters just as much as what you put in — and our products reflect that philosophy.
Your body deserves real nourishment. By avoiding refined sugar and inflammatory seed oils, and choosing clean, organic ingredients, you support better digestion, steadier energy, and long-term health. Whether you’re packing lunch for your kids or grabbing a snack between meetings, you can feel good about every bite.
Because in a world full of processed food, we keep it Pure & Simple.
Choosing organic isn’t just a trend — it’s a conscious commitment to your health, your family’s well-being, and the health of our planet. Organic ingredients are grown without harmful pesticides, synthetic fertilizers, or genetically modified organisms (GMOs), which means fewer toxins in your food and a lighter burden on your body.
When you choose organic, you’re giving yourself and your children clean, nutrient-rich fuel — food that’s closer to nature, made the way it was meant to be. For kids especially, avoiding chemical residues, artificial additives, and preservatives is essential for healthy growth, proper development, and a strong immune system.
At Organic Pure & Simple, we go the extra mile to ensure that every ingredient we use is 100% organic. We don’t believe in shortcuts when it comes to nutrition. Our snacks are made with purpose and care — baked fresh, free from seed oils and refined sugars, and packed with goodness you can trust.
Better for your body. Better for your family. Better for the world.
